For those of you who’ve spent the last few months living under a rock: Jessica Jiyeon has joined forces with Korea Cares [the charity organization lead by ex Idol Closet host/creator turned philanthropist, Ham Jun Gi]. Her cause of choice: animal rights. The rising starlet’s fierce devotion to her cause has turned more heads than her eye catching new chic pixie cut. Korea Cares have secured two huge promotional campaigns for the pop star turned activist: PETA and the ASPCA {The American Society for the Prevention of Cruelty to Animals}.
While the ASPCA campaign (exclusive to North America) tugs on the heartstrings of the average person with its straight forward message & conservative attire, the PETA campaign has done the opposite, setting forums ablaze with claims of inappropriate content.
Netizen responses have been mixed: “I applaud her efforts but couldn't she wear clothes AND save the animals?”. “Hide ya kids, hide ya wives! Another Girls Rev member is stripping off her clothes!”. “More power to her. If I had a body like that, I would do it too ^^”.
Support the cause by sending donations to www.PETA.org, and for you North American readers: www.ASPCA.org
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