CEO White Entertainment Trina Villota explained,"Lazy Gürl features an addictive but easy to follow melody that will catch the attention of listeners of all ages. Through this song, HyunA will showcase her unique charms that have never been seen before. We invested a lot of money trying get a song from Shinsadong Tiger, and even more money on the music video. We wanted to make sure that the older generation will feel the scent of HyunA's sexiness when they view the video, while the younger generation will be swollen by HyunA's aegyeo. Even with the investors we secured for this project, the cost was very high, so please show HyunA's comeback lots of love so we won't be broke,"
"HyunA's main goal is to get Lazy Gürl as South Korea's National Song, and to become the Nation's Little Sister instead of IU. We told her that it was a goal she may never fulfill, but she is determined to try her best to achieve her dreams.19-year-old HyunA will show people her cute and fresh charms through the promotions of this album. Please anticipate it!"
Just like many MVs lately, HyunA has jumped on the current hot trend by making "Lazy Gürl" a whopping 20 minutes long. The MV was filmed in a mini-drama format with famous director Han Joo-seo, who caused scandal last year after directing KBS' first lesbian drama Daughters of Club Bilitis.
Fitting in with the single's retro theme, the music video is about a young and cheerful girl waiting for her first love to come, but she's too lazy to search for him. Instead of looking for Mr. Right, she just waits at home lazying around, watching TV and eating cheese balls all day long. The video also includes many clips of HyunA dancing to addictive choreography in a glamorous green and gold bodysuit.
To give the MV more star power, White Entertainment edited in fancam footage of A-list idols Hwanhee, Jay Park, Nichkhun, So Ji Sub, Marco, Jang Hyuk, Song Seung Hun, Choi Siwon, Kwon Sang Woo, and Chansung, who all play the men chasing HyunA's heart. Although they didn't actually film new scenes for the MV, the fancams have been edited so well that many netizens have been unable to tell the difference. The only real Idol who stars in the video is the masculine Jo Kwon, who plays HyunA's main love interest. HyunA gives her heart to Kwonnie, but when he is about to kiss her, a magic spell that had changed HyunA into human is broken and she transforms back into her true self - a cute fluffy white bunny! Jo Kwon is so shocked by the transformation that he runs away forever, leaving HyunA heartbroken and crying, giving her no choice but to flee into the wild with the other bunnies where she lives happily ever after.
With Lazy Gürl, HyunA has successfully delivered her promised 180-degree transformation, ditching her bold and fierce image from last last year for a beautiful, young, aegyo concept. Speaking of her new style, HyunA shared exclusively with AllKFlop, "I had a hard time understanding the meaning of the song. After I kept failing, Trina unnie suggested for me to act like the girl in the lyrics, such as being lazy and doing nothing. I took her advice and didn't take a bath for a whole week, staying confined to my bedroom the entire time. From eating to recording my vocals and even going to the toilet, I did everything there. The staff had a hard time during recording because of the smell, but it all paid off as the song turned out really well. Please show lots of love to me and my next hit!"
Fans have been buzzing about the hilarious music video and flooding our forums. Comments included: "Adam Couple is #1 so I hated this video until Kwonnie ran away and left HyunA crying, then I loved it. It really is the best!", "How is this aegyo? All the men are shirtless to show off their muscles, and HyunA just acted cute in skimpy clothing", "Poppers are the best we will make this song a hit for our princess!", "Can't wait for HyunA's comeback tomorrow. It will surely overshadow Girls' Generation lame US performance and Wonder Girls' movie."
It's only been a few hours since she dropped her new single, but HyunA is already sweeping the music charts, ranking in the top three of many real-time charts and search portals.
HyunA is set to release her first full album tomorrow and scheduled to make a comeback on the same day via Music Core. Stay tune for further info of HyunA's comeback!
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