Actor Kim Soo Hyun and Jessica Jiyeon party it up for Cass beer!

On the heels of the announcement of 2NE1’s CL and Strong Heart co-host actor Lee Dong Wook's  upcoming team up, popular beer brand Cass have revealed a 2nd summer pairing in current “It” boy actor Kim Soo Hyun and ‘best friend idol’ Jessica Jiyeon as the new faces for their “Party Like There’s No Tomorrow” campaign! 

Actor Kim Soo Hyun congratulates Jessica Jiyeon on her Paeksang wins

Actor Kim Soo Hyun continued in his role as South Korea’s prince charming by congratulating close friend singer Jessica Jiyeon on her wins at the 48th Annual Paeksang Arts Awards!

Jessica won for best rookie female and, along with the cast & crew of “The Seven Of Us”, took home the award for Best Tv Drama over ratings monster “The Moon That Embraces The Sun”, which starred Soo Hyun.

“After the cast of Seven stepped backstage he was the first person to run up & congratulate her.” an eyewitness reported.

“He was all smiles as he called her 'Yi Jae' (her Korean name) and gave her a huge bear hug, not caring who saw them. There was no ill will or snobbery about his loss at all.”

The two are known for their close friendship since co-starring in the 2010 MBC drama “Aphrodite’s Tears” together.

"The Seven Of Us" wins big at the 48th Annual Paeksang Arts Awards

It was a special night for the cast & crew of SBS’ The Seven Of Us as the drama took home four out of the eight awards it was nominated for at the 48th Annual Paeksang Arts Awards!

“The Seven Of Us” leads with most nominations for 48th Annual PaekSang Arts Awards!

The full list of nominations for the 2012 PaekSang Arts Awards have been announced, and SBS’ The Seven Of Us is leading in the drama category with an impressive eight nominations!

Jessica Jiyeon & the cast of "The Seven Of Us" reunite for "Kimchi Romance" mv

K-Rock band Norazo released the music video for the latest single from their fifth album, “National Supremacy” today.

Jessica Jiyeon & No Min Woo contribute to “The Seven Of Us” OST

Although production has wrapped on SBS’ hit drama “The Seven Of Us”, the series has gained a strong following & enchanted critics with its bold & realistically dark storylines. 

Jessica Jiyeon to join the cast of “Running Man”

SBS announced today that singer & actress Jessica Jiyeon, who recently wrapped production on the controversial drama The Seven Of Us set to air through March, has been chosen to become a permanent cast member of the hit urban action variety show “Running Man”!

“We’re always on the lookout for people with active lifestyles & bright personalities.” producer Jo Hyo Jin explained “Jessica exudes every quality we seek in participants. We couldn’t be happier to welcome her to the Running Man family!”

The upcoming episode, shot in Incheon, will mark Jessica’s sixth appearance on the show since its start. The singer is considered a MVP player, and has been nicknamed the show’s “warrior dongsaeng" due to her quick thinking and fierce determination in the heat of battle. 

Back in November, a poll on Running Man’s official website had her tied in 1st place along with CN Blue’s Yonghwa over fan favorites Lee Hyori & KARA’s Hara as idols they’d most like to see return full time.

Look out for Jessica’s first episode set to air on February 12th only on SBS!

Actor No Min Woo speaks out about his role on “The Seven Of Us”

SBS have another hit on their hands with the controversial drama “The Seven Of Us” debuting to an impressive 13% nationwide viewership rating, despite its late time slot & lack of traditional promotion due to regulations set up by the Ministry Of Gender Equality And Families. 

Jessica Jiyeon spills about her upcoming SBS drama and covers 2NE1 on “Kiss The Radio”

Jessica Jiyeon took time out of her jam packed schedule to make an appearance on “Kiss The Radio” with Super Junior’s Ryeowook and Sungmin recently, where she opened up about her upcoming drama [“The Seven Of Us”], her dating life, & her future plans.

INFINITE and Jessica Jiyeon sing for a cause

SBS MTV & Korea Cares have called upon the talent of White Entertainment & Woolim Entertainment in an effort to stop hunger for Christmas! Korea Cares ambassador Jessica Jiyeon & INFINITE’s Sunggyu, L, & Hoya hit some of Seoul’s improvised areas to give back to the less fortunate & spread a little holiday cheer for an upcoming special.

“This is such an amazing cause.” Jessica told AKF “No one deserves to wonder where their next meal is coming from, especially during the holidays!”

The singers went door to door, offering food & gift bags full of basic toiletries as well as copies of INFINITE’s holiday single “White Confession (Lately)” & Jessica’s “Last Winter”.

“Jessica is fearless.” Sunggyu revealed “She would just go up to people as if she knew them. She wasn’t worried about if they had weapons or would hurt her. She’s different from other idols we’ve worked with. She’s generous & kind hearted -”

“And beautiful.” L interjected, as Hoya nodded silently in agreement.

Jessica seems to have won the hearts & support of South Korea as her philanthropic activities in 2011 had her fighting for animal rights, aiding recovery & rebuilding efforts in Thailand after the country was devastated by flooding, and helped raise awareness about breast cancer, all in the name of Korea Cares.

“Being named as an ambassador was never a fluff title to me. A lot of performers get pushed into charity work to make their agencies look good. The work I do has nothing to do with White or Girls’ Revolution. It’s about knowing if I died tomorrow my legacy wouldn’t be how many music programs I won, how many CFs I secured, or how big I am in other countries. It’s about knowing that as small & insignificant as I am out of billions I stood up, I used my voice, & I made a difference.”

Once food delivery ended, Jessica & Sunggyu delighted onlookers with an impromptu acoustic cover of Clazziquai Project's "She Is" after which Sunggyu rejoined L & Hoya for a live rendition of INFINITE’s hit song “Nothing’s Over”, before the entire group gave a stirring performance of the 1947 Korean standard “The Sun Shines High Over Silla”, followed by a rousing version of "All I Want For Christmas Is You" lead by Jessica before departing.

"Sunggyu (INFINITE) & Jessica Jiyeon - She Is (Clazziquai Project cover live)" "INFINITE (L, Hoya, Sunggyu) - Nothing's Over (acoustic live ver.)" "Jessica Jiyeon & INFINITE (L, Hoya, Sunggyu) - The Sun Shines High Over Silla (live)"

INFINITE is set to return to Japan for promotion, while Jessica continues production on the upcoming SBS drama “The Seven of Us”, due out in January.

The special is scheduled to air on Christmas Eve.

Controversial new SBS drama “The Seven Of Us” due out early next year; cast revealed

Back in February, SBS revealed their plans to adapt the 2009 controversial bestselling novel “The Unfortunate Parks”. While public appetite for the book was high, many found some of the more adult content unsuitable for Korean television. After a lengthy battle with the Ministry of Gender Equality and Families, production of the newly titled "The Seven Of Us" was finally green-lit in late October.

The drama will revolve around the lives of the Park siblings: a Korean American family struggling to keep it together after the untimely deaths of their parents. First born Michael {played by Norazo’s Lee Hyuk, in his acting debut} is a failed lawyer who turns to alcohol to cope with his crumbling marriage & sudden responsibility of his six siblings, Timothy {played by ex TRAX drummer turned actor No Min Woo} comes to terms with his sexuality, college student Claire {played by White Entertainment singer Jessica Jiyeon} deals with a sexual assault & an unplanned pregnancy which results in a tragic decision, 16 year old Adam attempts to lead a normal life after the accident that took his parent’s lives also leaves him partially blind, while his identical twin Philip gets caught up in a dangerous lifestyle that leads to fatal consequences {played by YG Entertainment dancers Kwon Young Don & Kwon Young Deuk, aka “The Kwon Twins” - also making their acting debut}.

*the role of seven year old Molly will be played by Choi Hee Won, while the youngest Park sibling Henry will be played by Mavin Moon

The producers have promised not to shy away from the provocative story lines, and plan on taking advantage of the late night time slot to avoid offending those with more conventional sensibilities.

A planned 16 episodes will air on SBS Mondays & Tuesdays at 10:55 pm starting on January 16th.